• Concept
  • Marketing Design

FitFits Poster

Poster design for a clothing store looking to advertise a large clearance store. Photos edited in Affinity Photo and poster designed in Affinity Designer.

Full flyer, showing three individuals in various clothing styles. Title text reads "Extreme clearance sale". Subtext reads "Save up to 75% on clothing". Footer says "FitFits" and shows an example address and social media.
The flyer on a bus stop ad.
Full flyer, showing three individuals in various clothing styles. Title text reads "Extreme clearance sale". Subtext reads "Save up to 75% on clothing". Footer says "FitFits" and shows an example address and social media.

Process and Thoughts

As the brand wishes to close current stores and move to a completely different location under a new brand, they requested a design that promotes a large clearance sale with bold colors and typography, while still coming off as trendy and classy. The target audience is men and women of the ages 16 to 30.

I sought to show eye-catching colors while still highlighting the target audience by using images of various individuals that fit the cri​​​​​​​teria. The primary typeface draws attention to the more prominent keywords.

I created the final design in Affinity Designer, with photo manipulation in Affinity Photo.